Diary of an Online Business

How to Make Income While You Sleep (continued)

Last post I told you about the upcoming 4 day workshop that the Grant’s are holding. Now you may be asking why I am writing about this? Well, simply because I have been and I honestly found it one of the most informative workshops I have ever been to. In fact I was so impressed that I went on to be personally mentored by Andrew and Daryl.

Today, I thought I’d give you some basic information about getting started with ebooks. Again, if you want to have a look at one that we did just go to:
www.thrivingalifecrisis.com

And, yes it does make money while we sleep.  Still not as much as we would like but this is where the final step outlined below of “test and measure” is so important.

Step One: Pick Your Topic

If you expect people to buy the information you sell, you need to select topics that people are hungry and passionate to learn about.  Think about it – people who are passionate about something are much more willing to spend money on it.  Finding out what people are passionate about is a matter of looking around – what magazines are people buying? What television shows are people watching?  What hobbies do you or your friends or family have?  These are all potentially good topic areas that may make for information products people want to buy.

Step Two: Create Your Information Product

Once a topic has been selected, it’s time to create the product!  Information products are downloadable, and are text, audio or video – or some combination of these things.  There are a number of options for creating information products, including:

• Record yourself talking about the topic and then sell the mp3 audio file
• Have the audio file transcribed into text to include with the audio, or to turn into an ebook
• Get someone else to write your ebook or report
• Interview an expert on your subject matter and record the conversation with audio and/or video

Step Three: Create Your Sales Page

The sales page is the website that asks visitors to take action (and buy the information product).  Sales pages typically follow a formula that you can duplicate.  Visit www.clickbank.com (the largest supplier of downloadable products) and view sales pages for popular products.   You’ll see that each site follows the same basic structure:

Headline:  you have about 5 or 10 seconds to grab a visitor’s attention with your headline, so make it a good one!

Hook:  you need a good story so people are emotionally involved with your product.  A hook sets you apart from others and makes people realize you are an expert on the topic matter and someone they can relate to.

Proof:  you’ll need to prove your product is what you say it is through testimonials, research, before and after pictures or statistics.

Product Description:  people won’t buy anything if they don’t know what they’re going to get.  Describe what the product offers in terms of benefits, not just the features.  Use bullet points to list the benefits of the product.

Offer: make a no-brainer offer that people can’t refuse through bonuses and extras.

Guarantee:  people only buy from companies or people they trust.  Since they don’t know who you are, you’ll need to provide a guarantee that makes them feel secure in providing their payment details online.

Step Four: Create the Website

Selling information products requires a website with a process to collect payment from the buyers.  Use simple graphics, a professional banner across the top, and your sales page content.  Having a 3D graphic of the ebook cover, or other product image to represent the information product you’re selling will improve your sales.

Collecting payment is easy when you use Clickbank to sell the product.  They handle all of the payment transactions, and each month you’ll receive payment from Clickbank for your sales

Step Five: Get Visitors to Your Website

If you want people to buy from your website, you need to get visitors to the site.  At first, using Google Adwords is an effective way to bring targeted visitors to your website within 30 minutes of setting it up.  When someone clicks on your advertisement in Google, you’ll pay Google a few cents and the visitor is taken to your website to read your sales page.

Step Six: Test and Measure

Once your website is set up and receiving visitors, you can start to test and measure your sales conversions.  If you notice you are getting a lot of visitors but not many sales, you can probably make small adjustments to the content on the sales page to improve the number of visitors who buy your product.  There is split testing software available to help you tweak the content and measure the results of each change.

Areas to test include the headline, customer testimonials, the wording of your offer and the price.

These are the six steps that Andrew and Daryl Grant and myself use to create money-making websites that run on auto-pilot

If you’d like step by step training from Andrew and Daryl in how to do this yourself, book in to their next workshop – here’s the link.
http://www.ourinternetsecrets.com/aff/?p=jspain&w=4dayws197

Here’s an overview that Andrew and Daryl sent me of what the 4 day workshop entails:

DAY 1 -Friday 4 June.  Today you’ll be learning all about making passive income on the internet.  We show you step-by-step exactly how to find a lucrative niche, as well as some quick, clever ways to research that niche so that you can beat your competition. We’ll also show you how to write a winning sales letter. You know we have one sales letter that’s made us over a million dollars? We’ll show you how.

DAY 2 – Saturday 5 June.  We continue with the steps to creating a passive online income. You’ll learn how to quickly, easily and cheaply build downloadable products. We then show you the ways we drive loads of eager-to-buy people to our websites. We’ll show you how we use Google Adwords, email marketing, teleseminars, YouTube, Facebook, Twitter and loads more to quickly find hungry customers.

DAY 3 – Sunday 6 June.  Today we finish off the process of building a passive online business by showing you how to build a website that sells, and how to tweak it to get the most income out of it. That website that’s made us over a million dollars -would you believe we nearly canned it in the first few weeks? It wasn’t until we tweaked it (and we’ll show you how) that the money started flowing. Then we show you something REALLY exciting -how you can supercharge the process, and create a 6 or 7 figure business in as little as 90 days. Over the last 2 years we’ve been involved in 9 of these businesses -at the workshop you’ll see why we think they’re the best thing since sliced bread!

DAY 4 -Monday 7 June. We know that none of this works without a success mindset, and a plan to make it all a reality. On this last day we show you the “secret sauce” that we add to all our internet businesses that makes them so successful. We first show you the techniques we use to identify and eliminate our subconscious blockages to being successful (yes, we’re still weeding them out!). Then we show you how we plan any new internet business so that we get the outcome (and the income!) we want from it. You’ll walk out at 5pm with a mini business plan, ready to start on Tuesday!

Just click here if you want to know more about the workshop and I hope you enjoy it as much as I did
http://www.ourinternetsecrets.com/aff/?p=jspain&w=4dayws197

Until next time

Julie

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Do you want to make money while you sleep?

Imagine waking up every morning, turning on your computer, checking your bank account and experiencing that thrill when the balance has increased by another few hundred dollars. Sounds like a dream? Not for one Queensland couple. It’s a daily reality.
You may remember some months ago spoke about Andrew and Daryl Grant who made US$250,000 in the first year of their online business a couple of years ago. (Yes, Daryl is a woman – Andrew’s wife!) They’d literally wake up every morning and log into their bank account to view the hundreds of dollars which had arrived overnight. Every night, every week, every month. And they’re still doing it. Only now it’s as much as a few thousand dollars a night, and climbing every week.
I’m now being trained by Andrew and Daryl to create my own money making internet business. Some time ago I attended one of their 4 day workshops and I must say it was mind blowing. They literally showed us behind the scenes of several of their businesses and told us exactly what to do to set up a similar business. The research, the technical stuff, the marketing – everything you could possible want to know.
Now I’ve got some great news for you. They’re running more 4-day workshops this year, 4-7th June  where they’re going to share the same information.
I’m telling you about the workshops because I think you would find them as fascinating as I did.
Here’s the link to find out more and to register if you decide to go:
http://www.ourinternetsecrets.com/aff/?p=jspain&w=4dayws197

Now here’s two really great bits of news.
Firstly, the tickets sell for $1997 each, however as I’m now a client, they’ve offered me limited seats at special price of $197, and all the proceeds of these limited ticket sales are being donated to their favourite charity – www.kiva.org. This wonderful charity provides micro-loans to budding entrepreneurs in developing countries.
Secondly, the discount ticket also entitles you to bring a friend along – so why not find someone to take and share the price of the ticket! You just need to register them when you purchase your ticket. They don’t let anyone in who hasn’t registered online.

So, now that the admin stuff is out of the way, here’s what they’ll be covering.
Over the last four years or so that they’ve had their internet business they’ve learned loads of different ways to make money online. They believe that it’s really important to have MULTIPLE STREAMS OF INCOME, so they’ll be showing you all the ways they use to make money.
They’ll show you everything, from powerful little money-earners that are so simple you can set them up on a Saturday afternoon, to a massive business that makes millions of dollars a year.
They provide practical, in-depth, how-to’s. What’s really nice is they deliver all this information without any hype and teasers that leave you wanting more.

Anyway, no need to take me word for it, just check out this link for a number of other people, just like you and me who have gained so much out of the workshop:
http://www.ourinternetsecrets.com/4dayworkshopfeedback2009/index.html

Over the next few weeks I’ll keep you updated on the workshop and maybe some more tips about building an online business.
You may like to have a look at one of my ebook websites that is chugging along nicely and this is using the Grant’s teachings. www.thrivingalifecrisis.com

Until next time
Julie
PS – Last time I checked there were already quite a number of bookings for the next workshop, so if I was you I wouldn’t hesitate to register. It’s one of the best workshops I’ve ever been to. Here’s the registration link again:
http://www.ourinternetsecrets.com/aff/?p=jspain&w=4dayws197

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You may be asking where I have been all this time? Well I’ve been very busy getting my new membership site ready and it is now launched and ready for viewing – www.secretstoemotionalhealth.com.

I’d like to give you the first instalment in “The 6 Vital Steps to Emotional Health” Hope you enjoy.

How To Be Free Of Emotional Baggage and Finally Live a Life of Health, Vitality and Abundance

Did you know that research shows that 90% of all illnesses are stress related?

Did you know that stress is caused by negative emotions such as fear, worry, frustration, powerlessness, resentment, bitterness, sadness and many other feelings?

If you control your emotional health, you control your overall health and well being!

Here are Six vital steps that if you take action with, will help you get started on a more energetic, healthy, happy, content and fulfilled life.

Let’s get healthy:

Step One – Establishing Self Care as an Integral Part of Emotional, Mental and Physical Health

“What you are is God’s gift to you. What

you do with yourself is your gift to God.”

Danish Proverb

Human beings are a complete system made up of the physical, emotional, mental, spiritual and social. Each part of our system impacts on the other. To have good emotional health we must have good physical health. To have good physical health, we must have good emotional health. So let’s start at the being with how to care for our body and reap the rewards of strong emotional health.

On any given day, we have a certain amount of energy to spend to accomplish the necessary tasks for the day. If life is going well and we are fit, healthy and happy, then we will have a larger amount of energy to spend than if we are going through some form of life crisis. When faced with life’s problems, our precious resource of energy can be very quickly used up.

Digestion uses more energy than any other activity we engage in. However, negative painful emotions are the second greatest user of our finite stores of energy. In other words, personal disaster will cause us to feel many painful emotions such as, fear, hurt, frustration, confusion and powerlessness and these emotions will use up a very large proportion of our daily energy allowance.

Without an adequate source of energy, we will find it very difficult to successfully navigate the challenges we may face as we move forward to a healthier life. Not only will our body feel exhausted but our brain function will also be diminished and we may find it difficult to make decisions and remember things.

Just like a car requires not only petrol to run, but the right sort of petrol – our bodies also require the correct fuel and proper care to perform at a time when we are most challenged.

Below, is a simple but effective prescription for self care that if followed, will help you perform at your optimum:

· Be careful about the types of food you eat. When under pressure, we often turn to the fast foods that are easy to reach for and give us a quick burst of sugar. In very simple terms:

o The best food to eat is unprocessed. Try to stay away from processed foods such as, fast food, cakes, chocolates, sugar drink.

o Replace these with vegetables, fruits, nuts and protein such as meat and fish. Complex carbohydrates such as fruits, vegetables and whole grains help increase our levels of serotonin. Serotonin is a brain chemical or neurotransmitter that helps us feel calm. Of course, this is very important in times of crisis.

o Protein taken three times a day, at about the size of the palm of your hand, will help you to not feel as tired.

o Try to eat something no more than one to two hours after waking as this will help keep your blood sugar levels up for the day

o Eat frequently, that is every three to four hours, the types of foods I have mentioned, as this also will help keep your blood sugar levels up, thereby helping you to not feel tired and confused.

· What you drink is also important. Remember to drink a minimum of two litres of water per day. Reduce or cut out alcohol as it acts as both a stimulate and depressant. During times of stress our adrenals are working overtime and it is a good idea to avoid anything that will further stimulate them. Caffeine and sugar also stimulate the adrenals so it is important to reduce or cut out drinks such as cola, coffee and soft drinks.

· Try to get some form of cardiovascular exercise 4 – 5 times a week for between 30 – 45 minutes each session. This form of exercise includes walking, swimming, cycling, running and dancing. Cardiovascular exercise helps us produce many good chemicals such as, serotonin, already mentioned and endorphins which are a natural opiate or feel good chemical. This form of exercise also helps us get rid of the stress chemicals such as, cortisol and adrenaline that are produced in times of adversity and stress.

· Try to get adequate rest, sleep and relaxation. During periods of stress, the body produces high levels of toxins. It is when we relax and sleep that the body has an opportunity to repair and restore itself. Denying yourself rest will affect your ability to continue to reach your full potential.

· Tap into every form of support possible.

Although this information may be a bit technical I have found that if people understand why they need to keep up these basic self care practices they are more motivated. Keeping your body in good shape, will be one of the most powerful things you do to help keep your mind and emotions in peek condition to help you bring about the changes needed to live your best life.

I’ll send part two very soon but to learn more why not come to one of my seminars:

Talk soon

Julie

PS the website again is www.secretstoemotionalhealth.com and I’ll be sending out lots of free products to change your life

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Well its been a while since my last entry and the reason for this is I’ve been so busy developing my new membership site – Matters of the Heart: The Secrets to Emotional Health, Healing, Vitality and Wellbeing @ www.scretstoemotionalhealth.com  It’s not live yet but about to launch in three weeks so keep looking out for news of its launch as I will be giving away some special things.

Seeing I’ve been working on my membership site, I thought it a good time to discuss the benefits and points of  such a product on the internet.

1. A membership site provides recurring income. With the model I am using, people pay for a month and receive weekly eclasses. They can continue with this for as long as the work is valuable. This obviously, is a better deal for you than a one off ebook .
2. It is best to initially choose a topic that you know something about so you can write the weekly eclasses. Of course another option is to simply pay someone to write all the material for you and you can find ghost writers on such sites as www.elance.com and www.rentacoder.com
3. There are a number of models for memberships sites but the one I have chosen to go with is that used by Andrew and Daryl Grant. The best way to learn all that they have to offer is to book into one of their workshops (which I did). You can just follow this link to find out about the workshop. http://www.ourinternetsecrets.com/2009/lookinside/opt2.html
4. A membership site allows you to dominate your field or to be seen as an expert in your chosen area. This is particularly important on the internet. In my line of work I am regarded as an expert but on the internet it is now about getting my name and my products out there for people to trust me. By the way, if you are wondering what my line of work has been for the last twenty five years, I am an expert in emotional and mental health. I have worked on the full continum scale from personal growth and self development to the other extreme of trauma, critical incidents and disaster management. I am now bringing this expertise to the internet and my membership site is the perfect vehicle to do this. So if you are an expert in a field this may be your vehicle of choice
5. The three main areas of development for your membership site are
   • Writing the sales page and developing the web page – this is your store
   • Writing the material you are going to market – this is the product or eclasses
   • Marketing your product online and offline – this is what makes you money
6. Remember that you can always outsource a good deal of this work but of course it will cost money
7. My husband and I have worked at learning the business from the bottom up and now we are tending to pay the experts more and do what we believe we do best – run the business rather than work in it

I hope this has encouraged you to at least look into this further. Please leave any comments and questions you have. I’d like to know others experiences with this sort of product.

Don’t forget if you want help with the real nitty gritty of the development go to:

http://www.ourinternetsecrets.com/2009/lookinside/opt2.html or just simply click on the banner on the right hand side.

By the way if you are looking for help set up your blog I cannot recommend highly enough Yaro Starak. What Yaro gives away is phenomenal and really worth a fortune. I’ve met him and he really is a nice guy. Just click his banner on the right hand side.

Until next time

Julie

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Yaro Starak over delivers again.
This time he has made available to us a free report on how to develop a membership site. We are currently in the process of building two new membership sites and of course as the time gets closer I’ll be letting you know all about them but for now, a quick review of Yaro’s Membership Site Masterplan.
Yaro is a big believer in the need to establish yourself well and truly within your niche. To do this end he gives away amazing information written in a professional manner yet in a way that the adverage non technical person can understand. The latter would of course be me and so I always appreciate it when someone can tone down the techie stuff to such a level that I can get my head around it.
His current free report: Membership Site Masterplan once again establishes him as an expert in the area of blogging and now building on that success to show us how to be successful with membership sites. The big plus with a membership site is that it is not a once off purchase. The customer usually receives their information weekly over a period of time. This helps the customer to digest large amounts of information in more bit sizes and even more importantly the opportunity to practice what they have learnt. For the seller it of course gives on going income which is always better than a once off sale.
In his free report Yaro covers many important topics inclucing:
* The technology needed for a membership site
* Getting the prelaunch and launch of the site just right
* How to put the membership site on autopilot which of course is the whole idea of creating passive income and the lifestyle that goes with it
* The all important “How to sell”
and many other things.
To get hold of Yaro’s free report on building membership sites, simply click on this link:
http://www.entrepreneurs-journey.com

If the report is not enough then Yaro also offers that extra added boast of a membership site to provide some hand holding while you are in the important process of getting up and going. To find out more about his membership site simply click on this link:
http://www.entrepreneurs-journey.com

In my research I have come up with two distinct models for membership sites:

(1) The community type based model. With this model there is no step by step process that the customer goes through rather it is about role models and offering information on a topic in such form as interviewing experts in a particular area. The members themselves often contribute to the community based models and alot of ownership can be generated in this manner.
(2) This is a step by step outcome membership model on a particular topic eg “How to Build a Membership Site”. Members learn something extra each week until they have finally achieved their outcome.
When deciding which model you want to use it will really depend on the topic you have chosen. Ask yourself “which of these two models fits best with my topic and with what I am trying to achieve”
Don’t forget to check out the banners to Yaro’s free reports and products, particularly the new one Membership Site Masterplan.
Until next time
Julie
PS. Please let me know what you would like me to be writing on. I really want all this to be relevant and to help people build their online business as others have helped us.

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