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Diary of an Online Business – Tenacity Breeds Success

May 10th, 2010

Yesterday, in Australia was Mother’s Day. My daughter told me that she was in a group of people who were asked to describe their mother in one word. Guess what word she used to describe me? Tenacious.  She said there were a few people in the group who new me and agreed with her.  I laughingly described myself as a bulldog holding onto someone’s ankle and refusing to let go.

I thought alot about this conversation that afternoon and decided that I actually liked this description of myself. But at this point you may be wondering what it has to do with online business success?

I have heard of some people who have made it big online quickly. They were in the right spot at the right time with the right product. I have met many more who are more like me – hard working, making lots of mistakes and passionate about what they do.

Some of these people have given up. Unlike the bulldog, they decided that it was just too hard. You know what, sometimes, that is exactly as I have felt but there is a difference between feeling a certain way and giving in to those feelings.

So what exactly, is tenacity and why is this quality so important to the success of an online business? One online dictionary describes it as – “persistent determination – the quality of being determined to do or achieve something”. Other words used by the Thesaurus are: doggedness, perseverance, determination, purpose and persistence.

Yes, you need:  technical knowledge (if not your own then at least someone else’s), a good product, customers, marketing but if you do not have tenacity you simply won’t kick the ball through the goal posts. You will become fatigued long before that and simply give in.

Someone challenged me last week to get off the comfy couch and get doing – learning, working, connecting, experimenting.

I’d like to pass this same challenge on to you. If you are serious about an online business, then you will have to keep at it. You will have to learn and grow from your mistakes and failures. You will have to be the bulldog hanging on for your strength and one day you will start to see the trickles and then the floodgates coming rushing in.

If this post encouraged you then send the link to others who you think may benefit: www.diaryofanonlinebusiness.com

Until next time

Julie

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Google Adwords Bans Me-Secrets To Emotional Health

January 7th, 2010

I just arrived home from a trip around the world (and yes it was fabulous and yes, I will be sharing some pictures with you) to receive a very blunt letter from Google – they had disabled my Adwords account! What does that mean? It means that I can never advertise on Google Adwords again.

Now if I was you, the first question I would be asking is why? Well that’s exactly what I also asked Google and to date (10 days later) I have not had any sort of answer.

Google Adwords have told me that I have broken some unforgivable rule but I really do not know what.  Since learning of this we have:

  • audited all our websites
  • talked with Hostgater to see if any nasties had been put on there that we weren’t aware of
  • talked with our email service to make sure we are receiving all messages
  • contacted a number of people in the business including the adwords expert Mike Rhodes
  • read other people’s stories who have had the same thing happen to them -and there seems to be a few
  • reread Googles rules and regulations to see if we could identify any rule we may have unknowingly broken – and couldn’t identify anything

And at the moment we are no further advanced on why this has happened to us and how to fix it.

As you can imagine this is time costly.

The thing that I am really having trouble with is that Google Adwords is telling me that I have not acted ethically (my interpretation).  My whole professional life has been governed by the ethics of caring for others so I not only see this banning by Google as a very large threat to my business but also to my reputation.

I am an optimist and definitely believe that when one door closes another opens. We’ll just have to work out other ways of driving traffic and certainly people are telling me not to worry about this as there are other ways to do it.

I think though I’ll give it a few more tries appealing to Google as I really want to believe in the good Corporate culture and spirit that we hear so much about today. I will choose to believe it is alive and well

I’m really needing some support, advice and information with regards to this one so please leave your comments about anything you feel would be helpful to me and others like me in this difficult situation.

My advice for my readers – check your websites against the Google Adwords regulations. Obviously, this has not been enough to save me a lot of confusion and distress but I really hope that it will be for you

Until next time

Julie

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The Secrets To Emotional Health

January 7th, 2010

You may be asking where I have been all this time? Well I’ve been very busy getting my new membership site ready and it is now launched and ready for viewing – www.secretstoemotionalhealth.com.

I’d like to give you the first instalment in “The 6 Vital Steps to Emotional Health” Hope you enjoy.

How To Be Free Of Emotional Baggage and Finally Live a Life of Health, Vitality and Abundance

Did you know that research shows that 90% of all illnesses are stress related?

Did you know that stress is caused by negative emotions such as fear, worry, frustration, powerlessness, resentment, bitterness, sadness and many other feelings?

If you control your emotional health, you control your overall health and well being!

Here are Six vital steps that if you take action with, will help you get started on a more energetic, healthy, happy, content and fulfilled life.

Let’s get healthy:

Step One – Establishing Self Care as an Integral Part of Emotional, Mental and Physical Health

“What you are is God’s gift to you. What

you do with yourself is your gift to God.”

Danish Proverb

Human beings are a complete system made up of the physical, emotional, mental, spiritual and social. Each part of our system impacts on the other. To have good emotional health we must have good physical health. To have good physical health, we must have good emotional health. So let’s start at the being with how to care for our body and reap the rewards of strong emotional health.

On any given day, we have a certain amount of energy to spend to accomplish the necessary tasks for the day. If life is going well and we are fit, healthy and happy, then we will have a larger amount of energy to spend than if we are going through some form of life crisis. When faced with life’s problems, our precious resource of energy can be very quickly used up.

Digestion uses more energy than any other activity we engage in. However, negative painful emotions are the second greatest user of our finite stores of energy. In other words, personal disaster will cause us to feel many painful emotions such as, fear, hurt, frustration, confusion and powerlessness and these emotions will use up a very large proportion of our daily energy allowance.

Without an adequate source of energy, we will find it very difficult to successfully navigate the challenges we may face as we move forward to a healthier life. Not only will our body feel exhausted but our brain function will also be diminished and we may find it difficult to make decisions and remember things.

Just like a car requires not only petrol to run, but the right sort of petrol – our bodies also require the correct fuel and proper care to perform at a time when we are most challenged.

Below, is a simple but effective prescription for self care that if followed, will help you perform at your optimum:

· Be careful about the types of food you eat. When under pressure, we often turn to the fast foods that are easy to reach for and give us a quick burst of sugar. In very simple terms:

o The best food to eat is unprocessed. Try to stay away from processed foods such as, fast food, cakes, chocolates, sugar drink.

o Replace these with vegetables, fruits, nuts and protein such as meat and fish. Complex carbohydrates such as fruits, vegetables and whole grains help increase our levels of serotonin. Serotonin is a brain chemical or neurotransmitter that helps us feel calm. Of course, this is very important in times of crisis.

o Protein taken three times a day, at about the size of the palm of your hand, will help you to not feel as tired.

o Try to eat something no more than one to two hours after waking as this will help keep your blood sugar levels up for the day

o Eat frequently, that is every three to four hours, the types of foods I have mentioned, as this also will help keep your blood sugar levels up, thereby helping you to not feel tired and confused.

· What you drink is also important. Remember to drink a minimum of two litres of water per day. Reduce or cut out alcohol as it acts as both a stimulate and depressant. During times of stress our adrenals are working overtime and it is a good idea to avoid anything that will further stimulate them. Caffeine and sugar also stimulate the adrenals so it is important to reduce or cut out drinks such as cola, coffee and soft drinks.

· Try to get some form of cardiovascular exercise 4 – 5 times a week for between 30 – 45 minutes each session. This form of exercise includes walking, swimming, cycling, running and dancing. Cardiovascular exercise helps us produce many good chemicals such as, serotonin, already mentioned and endorphins which are a natural opiate or feel good chemical. This form of exercise also helps us get rid of the stress chemicals such as, cortisol and adrenaline that are produced in times of adversity and stress.

· Try to get adequate rest, sleep and relaxation. During periods of stress, the body produces high levels of toxins. It is when we relax and sleep that the body has an opportunity to repair and restore itself. Denying yourself rest will affect your ability to continue to reach your full potential.

· Tap into every form of support possible.

Although this information may be a bit technical I have found that if people understand why they need to keep up these basic self care practices they are more motivated. Keeping your body in good shape, will be one of the most powerful things you do to help keep your mind and emotions in peek condition to help you bring about the changes needed to live your best life.

I’ll send part two very soon but to learn more why not come to one of my seminars:

Talk soon

Julie

PS the website again is www.secretstoemotionalhealth.com and I’ll be sending out lots of free products to change your life

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Creating a Membership Site Using Andrew and Daryl Grants Simple Model

July 3rd, 2009

Well its been a while since my last entry and the reason for this is I’ve been so busy developing my new membership site – Matters of the Heart: The Secrets to Emotional Health, Healing, Vitality and Wellbeing @ www.scretstoemotionalhealth.com  It’s not live yet but about to launch in three weeks so keep looking out for news of its launch as I will be giving away some special things.

Seeing I’ve been working on my membership site, I thought it a good time to discuss the benefits and points of  such a product on the internet.

  1. A membership site provides recurring income. With the model I am using, people pay for a month and receive weekly eclasses. They can continue with this for as long as the work is valuable. This obviously, is a better deal for you than a one off ebook .
  2. It is best to initially choose a topic that you know something about so you can write the weekly eclasses. Of course another option is to simply pay someone to write all the material for you and you can find ghost writers on such sites as www.elance.com and www.rentacoder.com
  3. There are a number of models for memberships sites but the one I have chosen to go with is that used by Andrew and Daryl Grant. The best way to learn all that they have to offer is to book into one of their workshops (which I did). You can just follow this link to find out about the workshop. http://www.ourinternetsecrets.com/2009/lookinside/opt2.html
  4. A membership site allows you to dominate your field or to be seen as an expert in your chosen area. This is particularly important on the internet. In my line of work I am regarded as an expert but on the internet it is now about getting my name and my products out there for people to trust me. By the way, if you are wondering what my line of work has been for the last twenty five years, I am an expert in emotional and mental health. I have worked on the full continum scale from personal growth and self development to the other extreme of trauma, critical incidents and disaster management. I am now bringing this expertise to the internet and my membership site is the perfect vehicle to do this. So if you are an expert in a field this may be your vehicle of choice
  5. The three main areas of development for your membership site are
    • Writing the sales page and developing the web page – this is your store
    • Writing the material you are going to market – this is the product or eclasses
    • Marketing your product online and offline – this is what makes you money
  6. Remember that you can always outsource a good deal of this work but of course it will cost money
  7. My husband and I have worked at learning the business from the bottom up and now we are tending to pay the experts more and do what we believe we do best – run the business rather than work in it

I hope this has encouraged you to at least look into this further. Please leave any comments and questions you have. I’d like to know others experiences with this sort of product.

Don’t forget if you want help with the real nitty gritty of the development go to:

http://www.ourinternetsecrets.com/2009/lookinside/opt2.html or just simply click on the banner on the right hand side.

By the way if you are looking for help set up your blog I cannot recommend highly enough Yaro Starak. What Yaro gives away is phenomenal and really worth a fortune. I’ve met him and he really is a nice guy. Just click his banner on the right hand side.

Until next time

Julie

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Improve Your Memory;Increase Your Business Success

June 14th, 2009

This may seem an unusual article for my blog but when I read it I was really impressed and wanted to share it with you. A sharp mind, capable of making quick, clear decisions is essential for both business and life success. You’ll be surprised (as I was) by what you can do to achieve a sharp mind and consequently, improve your chances of success.

How to Improve Memory

 

Use It or Lose It:  Dancing Makes You Smarter

 

Musings by Richard Powers

 

 

For hundreds of years dance manuals and other writings have lauded the health benefits of dancing, usually as physical exercise.  More recently we’ve seen research on further health benefits of dancing, such as stress reduction and increased serotonin level, with its sense of well-being.

 

Then most recently we’ve heard of another benefit:  Frequent dancing apparently makes us smarter.  A major study added to the growing evidence that stimulating one’s mind can ward off Alzheimer’s disease and other dementia, much as physical exercise can keep the body fit.

 

You’ve probably heard about the New England Journal of Medicine <http://content.nejm.org/cgi/content/abstract/348/25/2508>  report on

the effects of recreational activities on mental acuity in aging.   Here

it is in a nutshell.

 

The 21-year study of senior citizens, 75 and older, was led by the Albert Einstein College of Medicine in New York City, funded by the National Institute on Aging, and published in the New England Journal of Medicine.  Their method for objectively measuring mental acuity in aging was to monitor rates of dementia, including Alzheimer’s disease.

 

The study wanted to see if any physical or cognitive recreational activities influenced mental acuity.  They discovered that some activities had a significant beneficial effect.  Other activities had none.

 

They studied cognitive activities such as reading books, writing for pleasure, doing crossword puzzles, playing cards and playing musical instruments.  And they studied physical activities like playing tennis or golf, swimming, bicycling, dancing, walking for exercise and doing housework.

 

One of the surprises of the study was that almost none of the physical activities appeared to offer any protection against dementia.  There can be cardiovascular benefits of course, but the focus of this study was the mind.  There was one important exception:  the only physical activity to offer protection against dementia was frequent dancing.

 

            Reading – 35% reduced risk of dementia

 

            Bicycling and swimming – 0%

 

People who played the hardest gained the most:  For example, seniors who did crossword puzzles four days a week had a 47% lower risk of dementia than those who did the puzzles once a week.

 

            Playing golf – 0%

 

            Dancing frequently – 76%.

That was the greatest risk reduction of any activity studied, cognitive or physical.

 

 

Quoting Dr. Joseph Coyle, a Harvard Medical School psychiatrist who wrote an accompanying commentary:

“The cerebral cortex and hippocampus, which are critical to these activities, are remarkably plastic, and they rewire themselves based upon their use.”

 

And from from the study itself, Dr. Katzman proposed these persons are more resistant to the effects of dementia as a result of having greater cognitive reserve and increased complexity of neuronal synapses.  Like education, participation in some leisure activities lowers the risk of dementia by improving cognitive reserve.

 

Our brain constantly rewires its neural pathways, as needed.  If it doesn’t need to, then it won’t.

 

            Aging and memory

 

When brain cells die and synapses weaken with aging, our nouns go first, like names of people, because there’s only one neural pathway connecting to that stored information.  If the single neural connection to that name fades, we lose access to it.  So as we age, we learn to parallel process, to come up with synonyms to go around these roadblocks.  (Or maybe we don’t learn to do this, and just become a dimmer bulb.)

 

The key here is Dr. Katzman’s emphasis on the complexity of our neuronal synapses.  More is better.  Do whatever you can to create new neural paths.  The opposite of this is taking the same old well-worn path over and over again, with habitual patterns of thinking and living our lives.

When I was studying the creative process as a grad student at Stanford, I came across the perfect analogy to this:

 

            The more stepping stones there are across the creek,

            the easier it is to cross in your own style.

 

The focus of that aphorism was creative thinking, to find as many alternative paths as possible to a creative solution.  But as we age, parallel processing becomes more critical.  Now it’s no longer a matter of style, it’s a matter of survival — getting across the creek at all.

Randomly dying brain cells are like stepping stones being removed one by one.  Those who had only one well-worn path of stones are completely blocked when some are removed.  But those who spent their lives trying different mental routes each time, creating a myriad of possible paths, still have several paths left.

 

The Albert Einstein College of Medicine study shows that we need to keep as many of those paths active as we can, while also generating new paths, to maintain the complexity of our neuronal synapses.

 

 

            Why dancing?

 

We immediately ask two questions:

 

*  Why is dancing better than other activities for improving mental capabilities?

 

*  Does this mean all kinds of dancing, or is one kind of dancing better than another?

 

That’s where this particular study falls short.  It doesn’t answer these questions as a stand-alone study.  Fortunately, it isn’t a stand-alone study.  It’s one of many studies, over decades, which have shown that we increase our mental capacity by exercising our cognitive processes.

Intelligence: Use it or lose it.  And it’s the other studies which fill in the gaps in this one.  Looking at all of these studies together lets us understand the bigger picture.

 

Some of this is discussed here

<http://socialdance.stanford.edu/syllabi/intelligent.htm>  (the page you probably just came from) which looks at intelligence in greater depth.

The essence of intelligence is making decisions.  And the concluding advice, when it comes to improving your mental acuity, is to involve yourself in activities which require split-second rapid-fire decision making, as opposed to rote memory (retracing the same well-worn paths), or just working on your physical style.

 

One way to do that is to learn something new.  Not just dancing, but anything new.  Don’t worry about the probability that you’ll never use it in the future.  Take a class to challenge your mind.  It will stimulate the connectivity of your brain by generating the need for new pathways.  Difficult and even frustrating classes are better for you, as they will create a greater need for new neural pathways.

 

Then take a dance class, which can be even better.  Dancing integrates several brain functions at once, increasing connectivity.  Dancing simultaneously involves kinesthetic, rational, musical and emotional processes.

 

            What kind of dancing?

 

Let’s go back to the study:

            Bicycling, swimming or playing golf – 0% reduced risk of dementia

 

But doesn’t golf require rapid-fire decision-making?  No, not if you’re a long-time player.  You made most of the decisions when you first started playing, years ago.  Now the game is mostly refining your technique.  It can be good physical exercise, but the study showed it led to no improvement in mental acuity.

 

Therefore take the kinds of dance classes where you must make as many split-second decisions as possible.  That’s key to maintaining true intelligence.

 

Does any kind of dancing lead to increased mental acuity?  No, not all forms of dancing will produce this benefit.  Not dancing which, like golf or swimming, mostly works on style or retracing the same memorized paths.  The key is the decision-making.  Remember, Jean Piaget suggested that intelligence is what we use when we don’t already know what to do.

 

We wish that 25 years ago the Albert Einstein College of Medicine thought of doing side-by-side comparisons of different kinds of dancing, to find out which was better.  But we can figure it out by looking at who they studied: senior citizens 75 and older, beginning in 1980.

Those who danced in that particular population were former Roaring Twenties dancers (back in 1980) and then former Swing Era dancers (today), so the kind of dancing most of them continued to do in retirement was what they began when they were young: freestyle social dancing — basic foxtrot, swing, waltz and maybe some Latin.

 

I’ve been watching senior citizens dance all of my life, from my parents (who met at a Tommy Dorsey dance), to retirement communities, to the Roseland Ballroom in New York.  I almost never see memorized sequences or patterns on the dance floor.  I mostly see easygoing, fairly simple

social dancing — freestyle lead and follow.   But freestyle social

dancing isn’t that simple!  It requires a lot of split-second decision-making, in both the lead and follow roles.

 

      I need to digress here:

I want to point out that I’m not demonizing memorized sequence dancing or style-focused pattern-based ballroom dancing.  I sometimes enjoy sequence dances for several good reasons <http://socialdance.stanford.edu/syllabi/sequences.htm> .  Plus there are stress-reduction benefits of any kind of dancing, cardiovascular benefits of physical exercise, and even further benefits of feeling connected to a community of dancers.  So all dancing is good.

 

But when it comes to preserving mental acuity, then some forms are better than others.  When we talk of intelligence (use it or lose it) then the more decision-making we can bring into our dancing, the better.

Challenge yourself to try new things.  Make more decisions more often.

Intelligence: use it or lose it.

 

Hope this article encourages you to get out there, have some fun and make yourself smarter

 

Until next time

Julie 

 

 

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