Diary of an Online Business

Sigma Mindset (www.sigmamindset.com), my business, is all about powerful transformational tools for personal and business improvement. Today, I want to discuss what I think is one of the most powerful marketing tools that there is: Emotional Engagement.

In marketing, emotional engagement is all about connecting with the client. In fact, connecting with them to such a point that you:

• Have a strong emotional connection
• Understand what the client’s problems are
• Offer to solve that problem for them

People buy on the emotional benefits of the product but they also buy based on the relationship that is formed with the seller – how connected they feel towards you the seller. Now the seller can be you personally or it can be your staff and if it is your staff then you need to be conscious of the emotional engagement that your staff have to you and your organisation.

I’ve seen studies showing real estate people increased sales by 250 – 300% while insurance sales people doubled their productivity – this at least makes you stand up and take notice.

Here are a few factors that when applied have the potential to skyrocket your sales:

1. Establish rapport. It is possible to form the beginnings of a positive relationship within the first few moments of contact. Issues of safety and trust are paramount
2. Approach with a position of genuineness. Can you smell a fake a mile off? Well guess what? So can most of the world’s population. Whatever you do, do it with congruence
3. Understand the importance of women in sales. Women are responsible for 70 – 80% of the decisions about purchasing. Studies show that in marriage the most important component for happiness is emotional connection with their spouse. Do you think this emotional need could cross over into their purchasing relationships?
4. Convey enthusiasm and if possible, passion, for your product
5. People buy on benefits, not features. That is, “what is in it for me?” If you understand this then you will be looking to solve the customer’s problem
6. Listen. Sounds simple? Yes and no. You are on a mission to listen to the deepest needs of your client and there are skills involved.  Listen with an attitude of care and empathy and you cannot go wrong
7. If you have staff that sell for you then you need to cultivate emotional engagement between your organisation and your staff. It really is unrealistic to expect your staff to conduct themselves with emotional connection to their customers, if you yourself do not foster that within the place they work.

Obviously, there are skills involved in achieving these factors and I will be sharing these in another post so keep tuned.

In the mean time, let me know what you think of this approach to selling. Would you like to hear more about how to follow through with emotional engagement and online marketing?

I conduct training in the area of “Increasing Sales Through Emotional Engagement” so if you have any questions for me just use the “contact us” tab above.

Until next time – happy connecting

Julie

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My son in law gave me this wonderful little book by Seth Godin – “Tribes”
Have you heard if it?
For such a small book it really packs a punch when it comes to how to grow your online business. I was so excited about it that I thought I’d share a few points from the book.

“Most organisations spend their time marketing to the crowd. Smart organisations assemble the tribe” (p. 30) Seth speaks of how we need to belong to something or some sort of cause that inspires us. As humans we are social animals and actually need to connect with other human beings. So much so that we are waiting for someone to lead us. To show us the way. We are looking for innovation and initiative.

Now to achieve all of this we need leaders. People who want to inspire, influence and encourage. I have always maintained that we all have within us the potential to influence, inspire and encourage. It’s just that some of us do not want to take the time and make the effort to do this.

But what if you do? Then this is your key for growing a successful organisation either online or offline. Now this made me think about my career to date and I realized something profound (at least for me), that I had already been doing this very successfully offline and that really it was a small jump to do this online. Same principles really:

- have a cause that you believe in and want to share with others. For me I have spent a lifetime working with people in the worst possible situations. I often thought that it would be great to get the message out to 1000’s of people that there are a few principles in life that if you follow, life will be more successful and not so tough.

- have a vehicle to spread the word. Today we have the perfect vehicle with our communications revolution.

- believe in yourself. Have the convictions that you can lead, inspire and influence.

- live the life you are preaching – be congruent between your speech and your actions because if you are not people will see it.

- genuinely care about your tribe. In fact, leaders truly care more about their tribe than they do about their own gain and people will respond to that genuineness.

I hope these thoughts inspire you as they have inspired me.

Until the next time
Julie
PS. I really would love to hear your thoughts about this idea of tribes. Send me a line or two!
PPS. If you would like to know a little bit more about what I do have a look at a couple of my websites:
www.secretstoemotionalhealth.com
www.thrivingalifecrisis.com

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Yesterday, in Australia was Mother’s Day. My daughter told me that she was in a group of people who were asked to describe their mother in one word. Guess what word she used to describe me? Tenacious.  She said there were a few people in the group who new me and agreed with her.  I laughingly described myself as a bulldog holding onto someone’s ankle and refusing to let go.

I thought alot about this conversation that afternoon and decided that I actually liked this description of myself. But at this point you may be wondering what it has to do with online business success?

I have heard of some people who have made it big online quickly. They were in the right spot at the right time with the right product. I have met many more who are more like me – hard working, making lots of mistakes and passionate about what they do.

Some of these people have given up. Unlike the bulldog, they decided that it was just too hard. You know what, sometimes, that is exactly as I have felt but there is a difference between feeling a certain way and giving in to those feelings.

So what exactly, is tenacity and why is this quality so important to the success of an online business? One online dictionary describes it as – “persistent determination – the quality of being determined to do or achieve something”. Other words used by the Thesaurus are: doggedness, perseverance, determination, purpose and persistence.

Yes, you need:  technical knowledge (if not your own then at least someone else’s), a good product, customers, marketing but if you do not have tenacity you simply won’t kick the ball through the goal posts. You will become fatigued long before that and simply give in.

Someone challenged me last week to get off the comfy couch and get doing – learning, working, connecting, experimenting.

I’d like to pass this same challenge on to you. If you are serious about an online business, then you will have to keep at it. You will have to learn and grow from your mistakes and failures. You will have to be the bulldog hanging on for your strength and one day you will start to see the trickles and then the floodgates coming rushing in.

If this post encouraged you then send the link to others who you think may benefit: www.diaryofanonlinebusiness.com

Until next time

Julie

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Hello everyone

I’m busy writing my third ebook “Thriving Not Just Surviving a Divorce: How to Bounce Back and Find Happiness Again”

In my work I see many people who go through this very difficult time. They often feel like the pain will never go away and that they will never be able to enjoy life again.

I wanted to write a book to give hope. This is something I went through myself and I know what it is like to be in that dark tunnel. I’ll be sharing my own story in the book but I’m looking for others who would like to have their story included in my book.

What I’m looking for is:

• people who have been or are going through a divorce
• people who not only survived the divorce but in the end actually thrived it
• people who can share with others what they did that helped them get through this time so successfully
• people who can inspire others and help them successfully along this difficult journey

It does not need to be long – probably 200 – 500 words at the most

I would need to use your name (at least your Christian name) and some combination of your occupation, city and country

Please only send your success stories as the book is about inspiring people to grow and rebuild an even better life.

I will have total say over whose stories go into the book and how the story is edited. For your trouble I would love to send you an electronic copy of the finished ebook so don’t forget to send your email address

thanks for your help and please send this off to whoever you think would be able to help

Until next time

Julie

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New Year’s Resolution Success

Well, it is that time of year again when with all good intentions we make our New Year’s Resolution – you know – all those important goals that we are determined we will achieve for 2010. Maybe some of these ring a bell:

• Lose weight
• Get fit
• Improve my marriage
• Earn more money
• Spend more time with the kids
• Further my education
• Start that business I have been dreaming about
• Travel around the world
• Find peace and happiness

Unfortunately, most people never complete their New Year’s resolution. We start out strong in January, continue intermittently during the year but by December we realize that we have fallen short of the goal and once again feel discouraged and lose hope.
Now, if I am writing to you then you have either visited my website www.secretstoemotionalhealth.com/signup.html or you have received a number of my free products via email. I was trying to think about what else I could give that would help people live healthier, happier and wealthier lives and I figured the best thing possible would be to help you achieve your dreams for 2010.

Follow these steps to the letter and you will achieve your New Year’s Resolution dream:

1. Write your dream/dreams down. It has been proven again and again that those who actually write down their dreams have a much higher success rate of achieving them. In fact, that was just how I met and married my second husband and soul mate. I wrote down the 18 things I was looking for in a partner and measured everyone against this list. You probably want to know if he got 18 ticks? Well, actually he achieved 17 out of the 18 so I figured he was a keeper. (see my website: www.guidetoonlinedatingtips.com if you want to know more about how to find the love of your life online)

2. Be very specific about what you write eg dates, full descriptions and even photos of what it is you are aiming for. If possible have a symbol around you all the time that reminds you of where you soon will be. One of our goals is to create great wealth. We have a photo of a bucket overflowing with water as this symbolizes to us that what is in the bucket is ours and what flows out is for the betterment of others.

3. Join a group or have people around you that can fulfill a number of very important roles. People to mentor you, to educate you and support you. We all struggle at times when on a journey to success and it is imperative to have someone to turn to who will both encourage you plus keep you accountable. This is a non negotiable if you really want to achieve your dream

4. Anticipate discouragement. I would find it hard to believe there would be one person on the face of this earth who has not felt discouraged at times when working towards their dream – I know that I have. Accept this is normal and be prepared with that great support network around you. It will pass if you keep focused on what is really important to you. If you would like to know more about how to tackle discouragement have a look at the article I wrote earlier on this blog

5. Cultivate an “I Know” attitude. “I know that I will achieve my dream” Talk to yourself like this all the time and be very specific eg “ I know that I will weight __kgs by __date” Believe in yourself and and increase your self confidence. Remember that you are the most important factor in your life success.

Now I know that many people want to improve their health, wealth and happiness and have been thinking about joining my mentoring program Secrets to Emotional Health but life happens and you just didn’t get around to it

FREE BONUS:
By now you should know how committed I am to seeing people’s lives turned around for the better, so just for this month (January), I want to make it easier for you and offer the first month in my membership site for FREE! Yes that’s right – FREE! That’s a saving of $49 and after that you will be billed at the normal rate of $49 per month. If you want to take advantage of this cash back offer just email me at contact@secretstoemotionalhealth.com and tell me of your interest.

Until next time
Julie Spain Author, Executive Life Coach, Public Speaker

PS. Would you like to know what my New Year’s Resolution is?
To give at least two talks per month on the inside secrets to improving your business, your health, your wealth and your relationships
So if you belong to an organization whose members could benefit from my 25 years of experience helping people to live their very best life, then contact me at contact@secretstoemotionalhealth.com

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