Diary of an Online Business

Yesterday, in Australia was Mother’s Day. My daughter told me that she was in a group of people who were asked to describe their mother in one word. Guess what word she used to describe me? Tenacious.  She said there were a few people in the group who new me and agreed with her.  I laughingly described myself as a bulldog holding onto someone’s ankle and refusing to let go.

I thought alot about this conversation that afternoon and decided that I actually liked this description of myself. But at this point you may be wondering what it has to do with online business success?

I have heard of some people who have made it big online quickly. They were in the right spot at the right time with the right product. I have met many more who are more like me – hard working, making lots of mistakes and passionate about what they do.

Some of these people have given up. Unlike the bulldog, they decided that it was just too hard. You know what, sometimes, that is exactly as I have felt but there is a difference between feeling a certain way and giving in to those feelings.

So what exactly, is tenacity and why is this quality so important to the success of an online business? One online dictionary describes it as – “persistent determination – the quality of being determined to do or achieve something”. Other words used by the Thesaurus are: doggedness, perseverance, determination, purpose and persistence.

Yes, you need:  technical knowledge (if not your own then at least someone else’s), a good product, customers, marketing but if you do not have tenacity you simply won’t kick the ball through the goal posts. You will become fatigued long before that and simply give in.

Someone challenged me last week to get off the comfy couch and get doing – learning, working, connecting, experimenting.

I’d like to pass this same challenge on to you. If you are serious about an online business, then you will have to keep at it. You will have to learn and grow from your mistakes and failures. You will have to be the bulldog hanging on for your strength and one day you will start to see the trickles and then the floodgates coming rushing in.

If this post encouraged you then send the link to others who you think may benefit: www.diaryofanonlinebusiness.com

Until next time

Julie

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I just arrived home from a trip around the world (and yes it was fabulous and yes, I will be sharing some pictures with you) to receive a very blunt letter from Google – they had disabled my Adwords account! What does that mean? It means that I can never advertise on Google Adwords again.

Now if I was you, the first question I would be asking is why? Well that’s exactly what I also asked Google and to date (10 days later) I have not had any sort of answer.

Google Adwords have told me that I have broken some unforgivable rule but I really do not know what.  Since learning of this we have:

• audited all our websites

• talked with Hostgater to see if any nasties had been put on there that we weren’t aware of

• talked with our email service to make sure we are receiving all messages
• contacted a number of people in the business including the adwords expert Mike Rhodes
• read other people’s stories who have had the same thing happen to them -and there seems to be a few
• reread Googles rules and regulations to see if we could identify any rule we may have unknowingly broken – and couldn’t identify anything

And at the moment we are no further advanced on why this has happened to us and how to fix it.

As you can imagine this is time costly.

The thing that I am really having trouble with is that Google Adwords is telling me that I have not acted ethically (my interpretation).  My whole professional life has been governed by the ethics of caring for others so I not only see this banning by Google as a very large threat to my business but also to my reputation.

I am an optimist and definitely believe that when one door closes another opens. We’ll just have to work out other ways of driving traffic and certainly people are telling me not to worry about this as there are other ways to do it.

I think though I’ll give it a few more tries appealing to Google as I really want to believe in the good Corporate culture and spirit that we hear so much about today. I will choose to believe it is alive and well

I’m really needing some support, advice and information with regards to this one so please leave your comments about anything you feel would be helpful to me and others like me in this difficult situation.

My advice for my readers – check your websites against the Google Adwords regulations. Obviously, this has not been enough to save me a lot of confusion and distress but I really hope that it will be for you

Until next time

Julie

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Just arrived back from our holiday in beautiful Coffs Harbour (that’s in New South Wales Australia for those not local). We had a great time but unfortunately I probably had a better time than Will as he had the flu, so he is happy to be safe and sound in his own bed.

This post begins a six part series from Andrew and Daryl Grant on how to sell your ebook online. We originally started in their ebook mentoring program – see the banner on the right hand side or simply click this link to have a look at this website:

http://www.ourinternetsecrets.com/aff/?p=jspain&w=mp09-4

We then progressed into their Our Internet Secrets program. I will be writing a review of this program later on but if you cannot wait to find out more just follow this link to find out about their amazing 4 day workshop. It truly was the best workshop I have ever been to:

http://www.ourinternetsecrets.com/aff/?w=4dayws197&p=jspain

These are the steps that we followed to write our first two ebooks. If you want to look at our ebooks them go to:

www.copingwithlifecrisis.com

www.guidetoonlinedatingtips.com

Step One – Identify A Potential Topic

You are after a topic which lots of people are looking for, and where people “must have” (rather than “need”) the product.

You also want a “niche”, ie a topic which is not too general. For example, “health” is far too general, but “melanoma” is specific enough.

You don’t necessarily need to know anything about the topic, but it helps if it’s something you are interested in.

The tool we use to determine how popular ideas are is http://www.keyworddiscovery.com/search.html.

Click here for a list of the 204 best selling topics on line.

Once you have come up with some ideas, search for the key words you think people interested in a topic might look for. You are looking for words or phrases which total more than 30,000 hits per month on keyworddiscovery for your topic. For example if you type in “skin cancer” you get over 53,000 hits per month.

Next do a search on Google for the same words. You are looking for:

• The number of websites on the topic (you want this to be in the millions)
• Existing ads. You don’t want a topic where someone is already using a good sales letter and selling an e-book. You also don’t want heaps of ads, otherwise you end up paying too much per click to get in the top three.

The Grants talk about using the keyword discovery tool but there is a much easier way now with the Google Keyword Tool. Just go to: https://adwords.google.com.au/select/KeywordToolExternal

This is only the first step. Stay posted for the next 5 steps. I cannot stress how useful this information has been to us in getting started with our online business and I hope it helps you also.

Until next time

Julie

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Ok, am I the only one who at times suffers from self doubt?  Am I the only one who sometimes thinks this is all too much for me and I’ll never be as successful as all those other people out there who are running successful online businesses?

I didn’t think so! What human being has not suffered from some form of self doubt in their lives? Will she accept my offer of a date?  I don’t think that I’m going to be offered the job. Why is it that everyone else in the world is smarter, prettier and more successful? Or, here’s the big doozie: “Why does everything have to be so hard for me and so easy for everyone else?”

Come on now, be honest, surely I am not the only one who goes through this painful experience of self doubt?  The question here could be why write about this on a blog designed for online business success? For one reason only: self doubt could rob you of any opportunity to be successful with your online business – hey, even with me and my online business.

Most success coaches (that’s me believe it or not) would tell you that success is determined 90% by what we think and only 10% by what we do. There was an interesting experiment some time ago that looked at coaching success for basketballers. They took three groups: the first group was only allowed to think about shooting hoops, the second group was only allowed to practice shooting hoops and the third group was coached in both mental and practical basketball skills. Which group did the best? Group one and three both succeeded to the same level. In other words, the actual action of shooting hoops made litttle difference. It was all about training the mind.

Occassionally this self defeating blockage of self doubt pops into my head so what do I do about it? This is what I do and maybe it will help you:

1. Remember the dream. We have a dream book and I like to remind myself of exactly why I started this online business in the first place. It is a powerful motivator.
2. Allow myself a little pity party but after a short time of feeling the feelings and feeling sorry for myself, I take a deep breath and tell myself to get back on with the job.
3. I recall all the things in my life that I have already been successful with eg. raising three daughters and for part of that time on my own, completing two degrees, having  a  private practice for 15 years, managing a 140 staff successfully in the program that I run currently, surviving a terrible divorce and best of all finding the love of my life later in life. If I can do these things then I can continue to face life’s challenges and win
4. Mix with people who will pull you up, not pull you down. We all need encouragement. I truly hope that my blog is an encouragement to you and that in some ways I can be a mentor to others in need.

Let me know what you do to deal with an attack of the self doubts. I know that it will be of help to others who are reading this.

I’m off for a weeks holiday to beautiful Coffs Harbour tomorrow so no post for a week. I really am a firm believer in the need for self care and nurturing.

Until next time

Julie

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Yaro Starak over delivers again.
This time he has made available to us a free report on how to develop a membership site. We are currently in the process of building two new membership sites and of course as the time gets closer I’ll be letting you know all about them but for now, a quick review of Yaro’s Membership Site Masterplan.
Yaro is a big believer in the need to establish yourself well and truly within your niche. To do this end he gives away amazing information written in a professional manner yet in a way that the adverage non technical person can understand. The latter would of course be me and so I always appreciate it when someone can tone down the techie stuff to such a level that I can get my head around it.
His current free report: Membership Site Masterplan once again establishes him as an expert in the area of blogging and now building on that success to show us how to be successful with membership sites. The big plus with a membership site is that it is not a once off purchase. The customer usually receives their information weekly over a period of time. This helps the customer to digest large amounts of information in more bit sizes and even more importantly the opportunity to practice what they have learnt. For the seller it of course gives on going income which is always better than a once off sale.
In his free report Yaro covers many important topics inclucing:
* The technology needed for a membership site
* Getting the prelaunch and launch of the site just right
* How to put the membership site on autopilot which of course is the whole idea of creating passive income and the lifestyle that goes with it
* The all important “How to sell”
and many other things.
To get hold of Yaro’s free report on building membership sites, simply click on this link:
http://www.entrepreneurs-journey.com

If the report is not enough then Yaro also offers that extra added boast of a membership site to provide some hand holding while you are in the important process of getting up and going. To find out more about his membership site simply click on this link:
http://www.entrepreneurs-journey.com

In my research I have come up with two distinct models for membership sites:

(1) The community type based model. With this model there is no step by step process that the customer goes through rather it is about role models and offering information on a topic in such form as interviewing experts in a particular area. The members themselves often contribute to the community based models and alot of ownership can be generated in this manner.
(2) This is a step by step outcome membership model on a particular topic eg “How to Build a Membership Site”. Members learn something extra each week until they have finally achieved their outcome.
When deciding which model you want to use it will really depend on the topic you have chosen. Ask yourself “which of these two models fits best with my topic and with what I am trying to achieve”
Don’t forget to check out the banners to Yaro’s free reports and products, particularly the new one Membership Site Masterplan.
Until next time
Julie
PS. Please let me know what you would like me to be writing on. I really want all this to be relevant and to help people build their online business as others have helped us.

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