Building Your Online Business the Seth Godin Way
My son in law gave me this wonderful little book by Seth Godin – “Tribes”
Have you heard if it?
For such a small book it really packs a punch when it comes to how to grow your online business. I was so excited about it that I thought I’d share a few points from the book.
“Most organisations spend their time marketing to the crowd. Smart organisations assemble the tribe” (p. 30) Seth speaks of how we need to belong to something or some sort of cause that inspires us. As humans we are social animals and actually need to connect with other human beings. So much so that we are waiting for someone to lead us. To show us the way. We are looking for innovation and initiative.
Now to achieve all of this we need leaders. People who want to inspire, influence and encourage. I have always maintained that we all have within us the potential to influence, inspire and encourage. It’s just that some of us do not want to take the time and make the effort to do this.
But what if you do? Then this is your key for growing a successful organisation either online or offline. Now this made me think about my career to date and I realized something profound (at least for me), that I had already been doing this very successfully offline and that really it was a small jump to do this online. Same principles really:
- have a cause that you believe in and want to share with others. For me I have spent a lifetime working with people in the worst possible situations. I often thought that it would be great to get the message out to 1000’s of people that there are a few principles in life that if you follow, life will be more successful and not so tough.
- have a vehicle to spread the word. Today we have the perfect vehicle with our communications revolution.
- believe in yourself. Have the convictions that you can lead, inspire and influence.
- live the life you are preaching – be congruent between your speech and your actions because if you are not people will see it.
- genuinely care about your tribe. In fact, leaders truly care more about their tribe than they do about their own gain and people will respond to that genuineness.
I hope these thoughts inspire you as they have inspired me.
Until the next time
Julie
PS. I really would love to hear your thoughts about this idea of tribes. Send me a line or two!
PPS. If you would like to know a little bit more about what I do have a look at a couple of my websites:
www.secretstoemotionalhealth.com
www.thrivingalifecrisis.com
Health, Seth Godin, Wealth and Happiness, achieving your goals, health and wellbeing, improving memory, internet business, internet businesses, motivation, online business, online businesses, success






