Andrew and Daryl Grant – Step 4 eBook Websites
The Grants speak of step 4 as probably being the most difficult part of the whole process and from my own experience I agree. It is really worth learning about copy writing and Brett McFall’s book “How To Make Money While You Sleep” is really worth a look. Who knows, you may be a budding sales copy writer. Personally, I have found this is not one of my strengths and for me it has become essential to at least have my sales copy edited by a professional.
Step four—Write the sales letter
This is probably the trickiest bit. However, you do have a couple of options:
Your first option is to learn the skill of copywriting and write it yourself. Most sales letters follow the formula:
- Problem—what are the buyer’s biggest fears, frustrations and needs?
- Aggravate—how does the problem get worse if they don’t do anything about it?
- Solve—what can you do to help?
- Prove—substantiate your claim with testimonials, research, etc, and give a money back guarantee
- Call to action—ask them to buy and make a special offer.
There are plenty of examples around that follow this formula. Look at any of our sites mentioned above to see how this works.
There are also plenty of training programs or materials that can help you with your copywriting technique. Some of them come with vouchers which enable you to get feedback on what you’ve written. The training programs that we think are the best are:
- Mal Emery’s Gold Pack from www.malemery.com
- Yanik Silver’s Copywriting Pack, the Ultimate “at-Home” Internet Copywriting Workshop from www.surefiremarketing.com
- Brett McFall’s AdPack from www.brettmcfall.com
The other thing you need is a good headline. Headline generator is software that is an easy, automated way to generate hundreds of headlines in just 5-10 minutes. You can get it from www.headline-creator-pro.com
Alternatively you can pay someone else to write the sales letter. This can be a bit expensive in the short term (up to $10,000 per letter), but a good copywriter will more than pay for themselves in the long run. The copywriter we use is Pete Godfrey. You can contact him at petergodfrey@iprimus.com.au and please mention our names!
Don’t forget if you want to learn more about the Grant’s internet business just follow this link or the banner on the right hand side:
http://www.ourinternetsecrets.com/aff/?w=4dayws197&p=jspain
Until next time
Julie
Andrew and Daryl Grant, ebooks, internet businesses, online business
