Andrew and Daryl Grant – Building an eBook Website
How did you go with Step one of Andrew and Daryl Grants how to build an ebook website?
They have used these steps to be very successful online and these are the same steps I have followed.
Step Two—Test the idea to see if it will be profitable
We generally find that we test about 10 ideas to find one that is profitable. Here are the steps to do that testing:
- Find a good domain name. You can do this at www.godaddy.com You are looking for a name which is descriptive, eg www.skin-cancer-advice.com . Always get a “.com” domain name if you are selling an information product world-wide. You then need to buy the domain name using a credit card or Paypal account. Domain names cost about $10.
- You can also get Godaddy to host your site, for a cost of about US$4 per month. Initially it’s a good idea to only buy one month of hosting, since you don’t yet know if the topic is going to be a goer. You can extend or change the hosting later.
- The other company we use for hosting is HostGator . Their “Baby” option costs US$9.95 to host an unlimited number of sites per month. If you are setting up a lot of sites, this one is the best value that we’ve found. You only need to pay for one month initially. It takes about 24 hours for a new site to start up.
- Build a “survey” site like the one we had for Practical Report Writing. You will need a data gathering tool such as the one at www.aweber.com to be able to gather people’s email address and feedback. If you need help building this site, you can go to www.youreasywebsolutions.com.
- Set up a Google ad campaign. To do this you will need to register for Google adwords at www.google.com.au/ads/. This costs about $7. Google AdWords allows you to advertise on a “Pay Per Click” basis, in other words, you place your ad for free on Google, and you only pay if someone clicks on your ad and goes to your website.
When you register with Google Adwords you will also need to give them a credit card number that they can charge advertising costs to. Just follow the prompts to put in the details of your campaign. Things you need to add are:
- Key words—get these from the search you did on keyworddiscovery.
- Advertisement—think of a good catchy headline and content. You can have up to 25 characters in the headline, and 35 in each line of text. You can have as many ads as you like. Three is good to start with.
- Price per click—you can experiment with different prices in the set up. The more you pay, the higher up the list of ads you’ll be. You really want to be in the top 4 or 5. We aim to get into the top 5 for around 10c per click.
- Daily budget—this tells Google when to stop running the ad. Usually $10 or $20 a day is enough to start with, but you need to monitor it to see if it “maxes out” during the day. If it does, you will need to increase it.
Watch it run for 3 days. You are looking for two things:
- Number of clicks. You want at least 100 clicks a day to start with. Ideally you want 500 a day.
- Number of responses. People will answer the survey question about what they want to see on the site. The more responses the better. Ten or more over three days is good. Ideally you want a 5% response rate or higher.
Pause the ad campaign. This means that, although your website is still there, it is not being advertised, so it is unlikely that anyone will get to see it. This means that you’re not paying advertising costs while you continue to develop your product and sales letter. You can easily reactivate your ad campaign at any time.
Put the results into the Excel spreadsheet to see how profitable it will be. If you have tested 10 ideas, pick the one with the highest results.
Don’t forget to check out their membership site at:
http://www.ourinternetsecrets.com/aff/?p=jspain&w=mp09-4
and their 4 day workshop which is the best course I have ever done at:
http://www.ourinternetsecrets.com/aff/?w=4dayws197&p=jspain
Until next time
Julie
Andrew and Daryl Grant, ebooks, internet businesses, online business
