Andrew and Daryl Grant’s 4 Day Workshop
How to Make Income While You Sleep (continued)
Last post I told you about the upcoming 4 day workshop that the Grant’s are holding. Now you may be asking why I am writing about this? Well, simply because I have been and I honestly found it one of the most informative workshops I have ever been to. In fact I was so impressed that I went on to be personally mentored by Andrew and Daryl.
Today, I thought I’d give you some basic information about getting started with ebooks. Again, if you want to have a look at one that we did just go to:
And, yes it does make money while we sleep. Still not as much as we would like but this is where the final step outlined below of “test and measure” is so important.
Step One: Pick Your Topic
If you expect people to buy the information you sell, you need to select topics that people are hungry and passionate to learn about. Think about it – people who are passionate about something are much more willing to spend money on it. Finding out what people are passionate about is a matter of looking around – what magazines are people buying? What television shows are people watching? What hobbies do you or your friends or family have? These are all potentially good topic areas that may make for information products people want to buy.
Step Two: Create Your Information Product
Once a topic has been selected, it’s time to create the product! Information products are downloadable, and are text, audio or video – or some combination of these things. There are a number of options for creating information products, including:
- Record yourself talking about the topic and then sell the mp3 audio file
- Have the audio file transcribed into text to include with the audio, or to turn into an ebook
- Get someone else to write your ebook or report
- Interview an expert on your subject matter and record the conversation with audio and/or video
Step Three: Create Your Sales Page
The sales page is the website that asks visitors to take action (and buy the information product). Sales pages typically follow a formula that you can duplicate. Visit www.clickbank.com (the largest supplier of downloadable products) and view sales pages for popular products. You’ll see that each site follows the same basic structure:
Headline: you have about 5 or 10 seconds to grab a visitor’s attention with your headline, so make it a good one!
Hook: you need a good story so people are emotionally involved with your product. A hook sets you apart from others and makes people realize you are an expert on the topic matter and someone they can relate to.
Proof: you’ll need to prove your product is what you say it is through testimonials, research, before and after pictures or statistics.
Product Description: people won’t buy anything if they don’t know what they’re going to get. Describe what the product offers in terms of benefits, not just the features. Use bullet points to list the benefits of the product.
Offer: make a no-brainer offer that people can’t refuse through bonuses and extras.
Guarantee: people only buy from companies or people they trust. Since they don’t know who you are, you’ll need to provide a guarantee that makes them feel secure in providing their payment details online.
Step Four: Create the Website
Selling information products requires a website with a process to collect payment from the buyers. Use simple graphics, a professional banner across the top, and your sales page content. Having a 3D graphic of the ebook cover, or other product image to represent the information product you’re selling will improve your sales.
Collecting payment is easy when you use Clickbank to sell the product. They handle all of the payment transactions, and each month you’ll receive payment from Clickbank for your sales
Step Five: Get Visitors to Your Website
If you want people to buy from your website, you need to get visitors to the site. At first, using Google Adwords is an effective way to bring targeted visitors to your website within 30 minutes of setting it up. When someone clicks on your advertisement in Google, you’ll pay Google a few cents and the visitor is taken to your website to read your sales page.
Step Six: Test and Measure
Once your website is set up and receiving visitors, you can start to test and measure your sales conversions. If you notice you are getting a lot of visitors but not many sales, you can probably make small adjustments to the content on the sales page to improve the number of visitors who buy your product. There is split testing software available to help you tweak the content and measure the results of each change.
Areas to test include the headline, customer testimonials, the wording of your offer and the price.
These are the six steps that Andrew and Daryl Grant and myself use to create money-making websites that run on auto-pilot
If you’d like step by step training from Andrew and Daryl in how to do this yourself, book in to their next workshop – here’s the link.
Here’s an overview that Andrew and Daryl sent me of what the 4 day workshop entails:
DAY 1 -Friday 4 June. Today you’ll be learning all about making passive income on the internet. We show you step-by-step exactly how to find a lucrative niche, as well as some quick, clever ways to research that niche so that you can beat your competition. We’ll also show you how to write a winning sales letter. You know we have one sales letter that’s made us over a million dollars? We’ll show you how.
DAY 2 – Saturday 5 June. We continue with the steps to creating a passive online income. You’ll learn how to quickly, easily and cheaply build downloadable products. We then show you the ways we drive loads of eager-to-buy people to our websites. We’ll show you how we use Google Adwords, email marketing, teleseminars, YouTube, Facebook, Twitter and loads more to quickly find hungry customers.
DAY 3 – Sunday 6 June. Today we finish off the process of building a passive online business by showing you how to build a website that sells, and how to tweak it to get the most income out of it. That website that’s made us over a million dollars -would you believe we nearly canned it in the first few weeks? It wasn’t until we tweaked it (and we’ll show you how) that the money started flowing. Then we show you something REALLY exciting -how you can supercharge the process, and create a 6 or 7 figure business in as little as 90 days. Over the last 2 years we’ve been involved in 9 of these businesses -at the workshop you’ll see why we think they’re the best thing since sliced bread!
DAY 4 -Monday 7 June. We know that none of this works without a success mindset, and a plan to make it all a reality. On this last day we show you the “secret sauce” that we add to all our internet businesses that makes them so successful. We first show you the techniques we use to identify and eliminate our subconscious blockages to being successful (yes, we’re still weeding them out!). Then we show you how we plan any new internet business so that we get the outcome (and the income!) we want from it. You’ll walk out at 5pm with a mini business plan, ready to start on Tuesday!
Just click here if you want to know more about the workshop and I hope you enjoy it as much as I did
Until next time
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